Apple’s Misunderstood Ad: Undeniably Powerful and Clever

This is new ad from Apple for the holidays is so very very powerful. being the Dad of 13 year old who is always on her phone, it made me stop to think about what she might actually be doing with it rather than complain about the amount of time she spends with it in her hands.

Merry Christmas Thing 1, I can’t wait to see what you come up with next.

via ▶ Apple – Holiday – TV Ad – Misunderstood – YouTube.

2 thoughts on “Apple’s Misunderstood Ad: Undeniably Powerful and Clever

  1. Etienne

    Sure, kids (and people in general) can make great things out of these pieces of technology. But this ad still raises the question: what about living and enjoying life for real, and not through your iPhone/BB/Droid screen? Is it better to live and enjoy the moment as it happens, or simply be a spectator and then be able to re-watch the moment you captured on the device (while you were excluding yourself from the said event)? Food for thought.

    Happy holidays, Johnny Le Canuck!

    1. JohnnyCanuck Post author

      I could not agree more, and yet teenagers pull themselves away from family gatherings anyway. This is a natural part of growing and finding your own identity, if there are tools that entice then to rejoin the family circle than I am tempted to let them explore and come back on there own. Society is filled with examples of this: the Amish actually send their young folk away to taste the modern world before they take on adult responsibilities. Now I’m not saying that cell phones are the equivalent of a year of debauchery, put if it helps teens deal with awkward social moments and learn a few things while they are not being judged like adults than why not.

      BTW, there are still not phones allowed at the dinner table in our house.

      Have yourself a very Merry Christmas Mr. Etienne. 😉

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